Campaign log and A/B tests
Write down what changed in each account and keep the result of every test. When the numbers swing, the answer is here.
Create a free account to save your campaign log and tests. The export analysis works without an account. Saving history needs an account, no card required.
What changed today?
Timeline
Everything you changed, by day. Filter by client to build the account’s history.
No changes logged yet. Start with today’s.
New test
CSV or Excel (.xlsx), up to 5 MB. In Ads Manager: export the table. In Google Ads: download the report as CSV.
Test history
No tests saved yet.
Why keep a campaign log
An account’s results change because of what you did in it, what competitors did and what the calendar did. If you don’t write down what changed and when, explaining Tuesday’s drop becomes guesswork. With the log, you open that day and see it: the budget went up, the creative changed, the page went down.
How the A/B test winner is picked
For conversion rate and CTR, the tool compares the top two variants with a two-proportion test and shows the confidence. Above 95%, we call it a winner. Between 80% and 95%, it’s leaning toward that variant. Below that, there’s no clear difference. For cost per conversion, ROAS and cost per click there’s no simple test: the tool ranks by the metric and shows the conversion rate confidence as a reference.
In Meta, “Results” counts the event of the campaign objective, which can be a purchase, a lead or something else. Only compare variants with the same objective. Meta’s native A/B test and Google Ads experiments use their own methodology. Here the math uses the numbers in the export, so you can keep the result and the decision in one place.
What gets saved
Only the summary of each variant (spend, impressions, clicks, conversions and revenue) and what you wrote. The export file is read in your browser and never uploaded. The Free plan holds 3 tests and 30 log entries; on Pro, 1,000 tests and 5,000 entries. See the plans.