Everything a media buyer needs, for about 33 cents a day.
Start free, no card needed. When campaign links become routine, Pro gives you 30 a day for US$ 9.90 a month. Max has no limit and no wait, and Agency brings up to 5 people onto the same naming convention. Prices are in US dollars, per account, not per user. Cancel anytime, with 7 days to change your mind and get a refund.
- No card to get started
- Cancel anytime, no fee
- 7 days to change your mind, with a refund
- Links and QR codes keep working without a plan
Free
- 4 UTM links or QR codes a day: 2 without an account and 2 more with a free account, no card
- Links come back 24 hours after you hit the limit
- Builder with 19 channels and a GA4 channel preview
- Static QR codes in PNG and SVG that never expire
- History with search and CSV
- 26 tracking, tag and media tools
Pro
Recommended- Everything in Free, plus
- 30 UTM links and QR codes every 24 hours
- Bulk builder: up to 50 spreadsheet rows at a time, with CSV export, wrong-channel alerts and rows for influencers
- My templates: up to 10 saved campaigns to apply in one click
- Tags to split your history by client or launch
Max
No limit- Everything in Pro, plus
- Unlimited UTM links and QR codes, no counter
- Bulk builder: up to 500 rows at a time
- Up to 50 saved templates
- Your brand: QR codes with your logo and color, and a links report with your agency’s name
Agency
For teams- Everything in Max for each person, plus
- Up to 5 people on the same team, including you, invited by email
- The same naming convention, templates and brand for the whole team: when one person changes something, everyone sees it
- Team history: everyone sees each other’s links, with the name of who created them
- Bulk builder with up to 1,000 rows at a time and up to 200 templates
- Activated directly by our team: we log your request and arrange payment by email
Payment opens soon. Nothing is charged today. Once it opens, you pay by card in US dollars through Stripe, and the plan is activated for your account as soon as payment is confirmed. Paying from Brazil? Use the Portuguese site, in reais.
On every plan, including Free
- Links go straight to your page
No redirect through us and no page in between. If you stop paying, every link and QR code you already made keeps working.
- GA4 channel predicted before you publish
The builder applies GA4’s official rules and warns you when a link will land in Unassigned or Paid Other.
- The right macro for each platform
Meta, Google, TikTok, LinkedIn, Pinterest and Microsoft, plus the Brazilian checkouts Hotmart, Kiwify, Eduzz and Monetizze, and RD Station, with the parameters each one reads.
- 26 tracking, tag and media tools
Link auditor, GA4 channels, ready-to-import GTM, dataLayer, tag scanner, pacing and calculators, all in Portuguese.
- Your data leaves with you
Export your history, templates and naming convention as CSV and JSON anytime. Nothing is locked in your account.
- One price per account, no surprises
No per-user fees, no per-click fees and no annual lock-in.
Compare it with what you use today
A spreadsheet and Google’s URL Builder handle one link. Paid link tools handle volume, but they charge per user and tie your links to their servers.
| What matters day to day | Spreadsheet and Google’s URL Builder | Paid link tools | UTM Builder |
|---|---|---|---|
| Price | Free | US$ 9 to US$ 40 a month, per user | US$ 0, US$ 9.90 or US$ 20 a month per account, and US$ 49.90 for 5 people |
| Flags capital letters, spaces and sources not on GA4’s list | – | Varies | |
| GA4 channel predicted before you publish | – | Varies | |
| Ready-made Meta, Google and TikTok macros and Brazilian checkouts | – | Macros yes, Brazilian checkouts no | |
| Links keep working if you stop payingWith link shorteners, the link goes through their server and depends on your subscription | Not with shorteners | ||
| Static QR code that never expires | – | Varies | |
| Naming convention, bulk builder and an auditor for live links | – | Some | |
| GTM, dataLayer, tag scanner, pacing and calculators | – | – | |
| In Portuguese, with the channels used in Brazil | Form only | – |
Prices checked on each tool’s website in October 2026: Terminus from US$ 40 a month on the monthly plan, Bitly from US$ 10 a month on the annual plan, and linkutm from US$ 9 a month. They may change. “Varies” means it depends on the tool and the plan.
What a broken link costs you
A utm_source that isn’t on GA4’s list sends the campaign to Unassigned or Paid Other. The budget is spent, the results don’t show up, and the month’s decisions come out wrong.
“Facebook”, “facebook” and “FB” are three campaigns to GA4. Nobody knows which to add up, and the client report takes twice as long.
Pro costs US$ 9.90 a month: 30 links a day with the channel predicted, the naming convention applied and your history saved. Cheaper than a single click in many campaigns.
Compare plans
| Feature | FreeUS$ 0 | ProUS$ 9.90 per month | MaxUS$ 20 per month | AgencyUS$ 49.90 per month, up to 5 people |
|---|---|---|---|---|
| UTM links and QR codesThe counter resets 24 hours after you hit the limit | 4 every 24 h | 30 every 24 h | Unlimited | Unlimited |
| Builder with 19 channels and GA4 preview | ||||
| History with search and CSVKeeps your 500 most recent links | With an account | Yours and your team’s | ||
| 26 tracking, tag and media toolsLink auditor, GA4 channels, GTM, dataLayer, tag scanner, pacing, calculators and more | With an account | |||
| Bulk builderPaste a spreadsheet, get validated links and a CSV | – | 50 rows at a time | 500 rows at a time | 1,000 rows at a time |
| My templatesCampaign setup saved to your account | – | Up to 10 | Up to 50 | Up to 200, shared by the team |
| Tags in history | – | |||
| QR codes with your logo and brand color | – | – | ||
| Links report with your brand | – | – | ||
| Team on the same naming conventionThe same convention, templates and brand for the team, plus everyone’s history | – | – | – | Up to 5 people |
Validated with Limner clients
UTM Builder was born inside Limner, a performance agency, to fix tracking for the accounts it manages. The numbers below come from Limner’s own operation.
- 10+ad accounts running on these links and this naming convention
- 60%+less noise in acquisition data
- 50+cases of lost data and wrong attribution solved
What’s coming next
In the works, in this order. Subscribers get the new features for their plan as they ship.
- Client report
A PDF with your agency’s brand: campaigns, links, GA4 channel and QR codes, ready for month-end reporting. The branded links report on Max is the first step.
- Auditor up front
Paste your live links and see in seconds how many campaigns will land in Unassigned, with a result you can send to your team or client.
- Connected to your GA4
Instead of predicting the channel, show what actually landed in Unassigned in your property that month, campaign by campaign.
- Browser extension
Build the UTM right inside Ads Manager, without switching tabs or opening a spreadsheet.
Pricing FAQ
Why not just use Google’s URL Builder, which is free?
For an occasional link, it works. What it doesn’t do: flag capital letters, spaces and sources not on GA4’s list, predict which channel the link will land in, apply your team’s naming convention, keep your history, generate the QR code, and give you the right macro for Meta, Google, TikTok and Brazilian checkouts. Here you get all of that together, and the Free plan doesn’t ask for a card.
Do I need a card to get started?
No. Your first 2 links of the day need no account. With a free account, which only asks for an email, you get 4 a day. A card only comes up if you choose Pro or Max.
Do you charge per user?
No. Prices are per account, in US dollars, with no per-user fees and no per-click fees. US$ 9.90 for Pro and US$ 20 for Max, per month, and that’s it. Payment is handled by Stripe.
Is there a discounted annual plan?
Not yet. For now it’s monthly only, with no commitment: you pay one month at a time and cancel anytime.
Does it work for agencies with several clients?
Yes. For a single person, Max does the job: no counter, a 500-row bulk builder, QR codes and reports with your brand, and tags to split your history by client. For a team, Agency puts up to 5 people on the same naming convention, with the same templates and the same brand, and everyone sees the links the others created.
How does the Agency plan work?
The subscriber creates the team in My account and invites people by email, up to 5 including the subscriber. Everyone who accepts the invite gets the full plan as long as the subscription is active. The naming convention, templates and brand become the team’s, and each person can still edit only their own links. For now, our team activates the plan: click Get Agency and we’ll reply by email to arrange payment.
How do the free links work?
You get 4 a day. The first 2 need no account; the other 2 need a free account, no card. Once you hit the limit, the counter resets 24 hours later. A use is a new link you copy, download or save. Editing fields, viewing the preview and copying a link you already made again don’t count.
What about the 30 links on Pro?
Same rule: once you hit 30, the counter resets 24 hours later. If you often need more than that, Max has no limit.
When is my plan activated after payment?
As soon as the payment is confirmed, the plan is activated on the account you were signed in to when you subscribed, with nothing for you to do. To subscribe, sign in or create a free account before choosing a plan.
When does payment open?
Payment opens soon. Nothing is charged today. If you click Get Pro or Get Max while signed in, we note your interest and let you know at your account email. Paying from Brazil? Use the Portuguese site, in reais.
Can I cancel? What if I change my mind?
You can cancel anytime, with no fee: the plan runs until the end of the period you already paid for, and then your account goes back to Free. Within the first 7 days after you subscribe, you can withdraw and get your money back, as Brazil’s Consumer Protection Code provides. The details are in the Terms of use.
If I change plans, do I lose anything?
No. History, templates, tags and tool data stay in your account on any plan. If your account goes back to Free, nothing is deleted: only the paid features are locked.
Do my links keep working if I stop paying?
Yes. The UTM link and the QR code point straight to your page, without going through our servers. The QR code is static: it never expires and works with or without a plan, even if it was printed years ago.
Build today’s link. It’s free and takes a minute.
No card, and no sign-up for your first 2 links of the day, 4 with a free account. If you like it, Pro costs about 33 cents a day and you can cancel anytime.